I really really want one of these stupid boycotts to actually get carried through, just to see what the actual effect is. Like, does InBev actually end up caring that the bigots won't drink their products anymore? Or is it a drop in the bucket compared to their total annual sales?
Mostly I want that to happen so that InBev could tweet back at the Ultra Right Beer dude something like "We're sorry you're ditching our product, but during your boycott, our sales increased 10% year-over-year, so we'll be okay," or some such.
I really do wonder if social media has made America irreversibly dumber. This is just not that big a deal. Companies go where the dollars are. This is not new.
Going through life this way sounds utterly exhausting.
I really really want one of these stupid boycotts to actually get carried through, just to see what the actual effect is. Like, does InBev actually end up caring that the bigots won't drink their products anymore? Or is it a drop in the bucket compared to their total annual sales?
Mostly I want that to happen so that InBev could tweet back at the Ultra Right Beer dude something like "We're sorry you're ditching our product, but during your boycott, our sales increased 10% year-over-year, so we'll be okay," or some such.
I really do wonder if social media has made America irreversibly dumber. This is just not that big a deal. Companies go where the dollars are. This is not new.