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REI Wins the Award for Worst Fake-Woke Anti-Union Campaign
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REI Wins the Award for Worst Fake-Woke Anti-Union Campaign

The union-bashing talking points aren't new, but the absurdly 'woke' podcast is a nice touch.

Jack Crosbie
Feb 9
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REI Union SOHO

In late January, workers at New York City's SoHo REI store announced their intentions to form a union with the Retail, Wholesale and Department Store Union, the first such campaign at the 87-year-old outdoors outfitter.

REI's founders deeply understand the power of collective action. In 1935, the company came together when a group of mounta…

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