They're not even waiting for a downturn to hit anymore.
Greenwell’s article proves prescient once more:
Granted, I am an environmental scientist and don't have the background/training, but can anyone explain how "...supply chain issues reduce advertising and marketing budgets..."? I don't see the cause-and-effect here. Does P&O control online ad buys? Does Maersk determine with whom conference calls will be held? I don't get this. The best I can come up with is...Sunday paper coupon inserts that are printed in far away lands?